Uncover Hidden Sales Opportunities

A traditional manufacturer in southern Germany, specializing in hand-carved altars and sacred figures, faced a major sales challenge. Their target audience Catholic and Orthodox church communities in the U.S. was difficult to reach. Sales cycles were long, projects were scattered, and renovation or construction plans were often not publicly announced. By the time the company learned about a new church project, the decision had already been made, leaving them out of the bidding process.

To address this challenge, we developed a custom AI Market Signal Extraction system.

Key steps included:

• Defining the Data Universe – We identified and analyzed 17,000+ church websites in the U.S., along with public tender portals and regional church publications.
• Signal Identification & Scoring – We collaborated with the sales team to define relevant keywords and created a scoring model to prioritize high-value leads.
• Automated Data Collection & Analysis – A custom-built web scraper regularly scanned these websites for signals. If relevant information was detected, a Large Language Model analyzed deeper content.
• Structured Reports & CRM Integration – The extracted insights were compiled into actionable reports and integrated into the company’s CRM.

The AI-powered system transformed the company’s approach to lead generation, enabling proactive sales engagement.

Key Outcomes:

• Early Project Discovery – The sales team learned about church construction and renovation projects months in advance, allowing them to engage key decision-makers early.
• 80% Time Savings in Research – The AI system fully automated the search for relevant leads, freeing up sales resources for outreach and relationship-building.
• Higher Win Rate – By engaging at an early stage, the company frequently became the preferred or sole supplier for new projects.
• Scalable & Repeatable Process – The AI framework was designed to continuously generate leads, making it a long-term, sustainable growth driver.

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